The Property: Features, Details, and History
The Market: Important Questions
Making a Plan to Move Forward
Review of General Market
- Market trends and recent market history
- Near-term expectations
- Seasonal considerations
Review of Specific Market
- Assessing inventory
- Assessing competition
- Demand for property
- Property marketing periods
- List price to sale price ratios
Review of Subject Property
- Distinguishing characteristics
- Preparations
- List price and listing terms
Review of the Plan
Marketing Preparations
- Improvements, alterations, staging
- Photography
- Print, media, internet marketing
Documentation
- Document, plans, inspections, surveys, title
- Disclosures
Monitoring Changes in the Marketplace
Networking
Current Buyers
Announcements
Print, Brochure, Internet, and Mailing Exposure
Strategic Public Relations Exposure
Private Review - Market trends and recent market history
Broker Preview
Monitoring Feedback
Networking
Public Relations Opportunities
Brochure Distribution
Print Advertising
Internet Marketing
Targeted Mailings
Responding to the Market
Creating the Proper First Impression
Assessing and Engaging the Prospect
Highlighting Property Features
Differentiation
Answering Questions / Handling Objections: Creating Value
Knowing the Competition
Demonstrating Opportunity
Gathering Client Response
Marketing
Networking: Making Sure All Parties are Aware of the Offering
Broker Previews
Open Houses / Private Previews
Establishing a Method and an Interval
Communicating Marketing Efforts
Communicating Activity
Market Activity: When Other Properties Sell
Changes in the Competition
Your Needs: Changes in the Sale Process
Expectations: When Circumstances Change
Shifts in the Market
Revising Our Plan
Moving Forward
Communicating Before the Offer is Received
Attracting the Right Offer
Qualifying the Prospect
Multiple Offer Situations
Pitfalls in a Proposed Offer: Preventing
Protecting You
- Managing Expectations
- Positioning you to win
Creating a Timeline
Managing the Contract: Our Duties and Your Responsibilities
Service Providers
Inspections
Disclosures
Additional Negotiations (Repair Items)
Removal of Contingencies
Preparing to Close
Final Details
Transitioning You from this Property
Your Closing Statement
Post Closing Details
Understanding Your Future Needs
Keeping You Informed
A Resource for the Future
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New York, NY 10011
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© Compass. All Rights Reserved. 2012 - 2016 • Made In NYC
Compass is a licensed real estate broker (01991628) in the State of California and abides by Equal Housing Opportunity laws. All material presented herein is intended for informational purposes only. Information is compiled from sources deemed reliable but is subject to errors, omissions, changes in price, condition, sale, or withdraw without notice. No statement is made as to accuracy of any description. All measurements and square footages are approximate. Exact dimensions can be obtained by retaining the services of an architect or engineer. This is not intended to solicit property already listed.
